Decorist is to interior design what Rent the Runway was to high fashion
Decorist, a new online service, makes celeb-level design available to everyone. It’s the democratization of your living room! Okay, maybe that last line was a bit much, but it is making home design “personal, affordable and easy.” In short, it’s going to change your life, one room at a time.
I discovered the service a couple weeks ago when I had the chance to walk through the Decorist showcase house right here in San Francisco. It. Was. Spectacular. Walmart couches blended seamlessly with vintage object d’art. Next to high end designer seating, One Kings Lane upholstered beds looked far pricier than their three digit tags, and independent artist’s photography endowed the walls with character.
All this was enough to get me to log onto the Decorist site. After completing a personal style assessment quiz, in which I essentially designed a living room by selecting my favorite options from a list of sofas, coffee tables, area rugs, etc., the site summed up my taste with eerie accuracy (it began: “You like eclectic styles at heart with an eye towards integrating more modern looks”) and offered me home product recommendations tailored to my specific taste. Sourced from stores like Target and Overstock to Dwell Studio and ritzy designers, the furniture and decor was consistently chic and unique but spanned a wide price range. Within 30 minutes of messing around on the site, I discovered and became obsessed with half a dozen new stores that I hadn’t even known existed. I signed up to receive the e-newsletter full of customized product picks, so I can be inspired on a regular basis.
Personalized Decorist Room Makeovers
The site also offers personalized pro help you with the perfect room makeover. You enter your budget, style info and any non-negotiable parameters, such as keeping the walls white in your rental, incorporating great grandma’s love seat or finding a way to use those pricey Jonathan Adler pillows you splurged on. One of Decorist’s talented designers then creates a design for the room, complete with a list of shopable products and a detailed room rendering, like the one in the image below. You then purchase products and style the room according the rendering. The results are almost as magical as the price: $199 per room with a standard Decorist designer and $299 for a celebrity designer.